Augmented Reality at the service of Maison MOUSSIÉ sales representatives
CONTEXT
Maison MOUSSIÉ, a historic cooperage, launched an innovative and patented barrel toasting process in 2018: the Petra collection.
These barrels are toasted with lava or jade stones, without combustion, combining water, stone, and heat for harmonious, consistent toasting without tertiary aromas.
PROBLEM
Maison MOUSSIÉ faced the challenge of presenting its wine barrel toasting process to customers. The heating system cannot be moved!
How can Maison MOUSSIÉ's sales teams present this process to their customers around the world without them having to come to the workshop near Bordeaux?
SOLUTION
YZAR proposed integrating Augmented Reality into Maison MOUSSIÉ's communication methods, providing sales teams with an innovative tool to present their patented heating system.
Thanks to the AR Lab application, sales representatives now have access to:
• an accurate, animated, and interactive 3D representation of their heating system
• the ability to integrate the model into the real environment, rotate it, and zoom in and out,
• an exploded view to detail each component and highlight the unique design,
• a multilingual digital twin, accessible anywhere on a tablet or smartphone
A real sales support tool that assists sales representatives in all their customer presentations.
BENEFITS
Thanks to Augmented Reality, Maison MOUSSIÉ's sales teams have seen a significant improvement in their presentations.
The solution developed by YZAR has made it possible to:
• present the heating process in a more immersive and detailed way.
• allow customers to explore each element of the system with great precision.
• Maison MOUSSIÉ to never miss an opportunity to showcase its products.
With this true digital twin available in several languages, Maison MOUSSIÉ has transformed the way it presents its revolutionary process, both in France and internationally.
The use of Augmented Reality has broken down distance barriers and made presentations more impactful than ever.
TESTIMONIAL
"Our teams are delighted. Augmented Reality provides a real advantage in helping people understand the process and reinforcing our innovative positioning!"